Member intelligence for boutique studios

Save your members, your sanity, and your revenue.

Know exactly who needs you, every day. DAASH follows every member from first lead to win-back — so the save happens before the cancellation, not after.

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↓ See how it works

The whole journey

One thread, not five tools.

Most platforms own one piece of the member journey. DAASH runs all of it — and win-back, the stage almost no one else even has, is built in from day one.

DAASH — one connected thread

Lead
Welcoming
Member
Retention
Win-back

Most tools — separate, siloed, with gaps

A leads tool
A CRM
A spreadsheet
Member app
Win-back?

The whole journey

Four stages. Four numbers that matter.

01 · Leads

Leads

Are the leads coming in — and is anyone actually working them?

KPIVolume + conversion to sale
02 · Welcoming

Welcoming

How many of your trials are becoming real members?

KPITrial → member conversion
03 · Members

Members

How long do members stay, and is churn dropping?

KPITenure · churn rate
04 · Retention

Retention

How much paused and lapsed revenue can you win back?

KPIRecovered revenue

The quiet leak

A member doesn't quit on the day they cancel.

They quit weeks earlier — the missed sessions, the slow fade, the suspension that never came back. By the time it shows up in your numbers, the conversation that could have saved them is long gone.

You're flying on memory. No one can track 150 individual rhythms in their head — so the quiet ones slip.

The spreadsheet is always out of date. By the time it's totalled on Sunday, the week is already gone.

Suspended revenue is invisible. The silent killer — money on pause that no one is actively winning back.

You react instead of reach out. The save happens before the cancellation, not after.

Wow — how do they remember that?

— the reaction DAASH is built to earn

The difference

Not a dashboard. A diagnosis.

Most tools show you numbers. DAASH reads the gap between two numbers — and the gap names the broken lever. So you fix the real problem, not the obvious one.

Leads arriving

48

the gap

39 uncontacted

Actually contacted

9

The verdict:the leads are there — so this isn't a marketing problem. It's a sales activity problem. DAASH tells you which lever to pull, every time.

Everything you need

One platform. The whole journey.

Capture & convert

Meta leads land the instant they're real, on a 3-day contact rhythm.

Full lifecycle

Lead to loyal member to win-back — one thread, never dropped.

AI that diagnoses

Not just numbers — the gap that names the problem to fix.

Member health

Spot who's slipping early, against their own normal — not a generic rule.

Context that sticks

Every note and conversation builds a memory that works for you.

Proven, not theoretical

Running live, on real members, today.

Built and battle-tested inside a working studio — F45 Wānaka — on real member data, not a demo set.

155

Active members watched

Every day

A fresh action shortlist

$99+

Per studio, per month

Pricing

Simple, per studio.

Early-access studios lock in founding pricing. No setup fee, no migration, cancel anytime.

Retention

$99 – 149 / mo

  • Personal-baseline risk scoring
  • Daily action shortlist
  • Suspension & win-back recovery
  • Voice notes with AI context
Full lifecycle

Full platform

$199 – 299 / mo

  • Everything in Retention
  • Instant Meta lead capture
  • Trial & onboarding journeys
  • Per-stage KPIs and diagnosis

Built for studios, backed by experience

Built in the gym.For studios like yours.

DAASH was built by a studio owner who needed better tools — not a software company guessing at what a gym floor feels like. Now we're building the future of studio intelligence, one real studio at a time.

F45 approvedSecure & privateAlways improving

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